Tuesday 3 January 2012

hbs written =)


Strength
è Based from early company, Psion an early innovator in mobile computing, released the Organiser, world’s first handheld computer.
è First generation offered text-based information retrieval via Wireless Application World-Wide Web.
è Sony Ericsson, Motorola and BenQ opted to license Symbian’s UIQ interface.
è Symbian’s built-for-purpose approach seemed particularly sensible.
è Symbian licensees manufactured 75% of the world’s mobile phones.
è Symbian had strong relationship with apps developers.
è Symbian’s apps programming interfaces clearly documented and easy to master.
è Symbian provided extensive developer support.

Weakness

è As Nokia’s largest shareholder, it is untenable for Symbian to develop a competing UI.
è Symbian left brand-building entirely to licensees.
è Symbian let its licensees adjust the user interface.
è Symbian’s licensees’ branding deemphasized Symbian’s role.
è Symbian charged fees averaged $5 per handset.

Opportunity
Network operators
è MNOs built and operated wireless networks and developed relationship with subscribers.
è  Voice services and text-based SMS provided about 90% of revenues for most MNOs.
è By 2002, Data and Internet services beginning to take off.
Handset manufacturers
è Nokia remained as the world’s largest manufacturer of mobile phones.
è   Handset manufacturers focused their efforts on smartphones.
Mobile OS providers
è  Lower-end supported text messaging and simple home page. 
è  High-end smartphones offered a wider range of services.
è  Growing set of functions and applicants required increasingly sophisticated operating system software.
Content providers and aggregators
è Mobile content providers offered both content they produced themselves as well as materials licensed from third parties.
è  Manufacturers made featured content a highlight of a new device.
         Application developers
è  Smartphones apps primarily focused on specialized markets.
è  Apps were increasingly being designed to take advantages of smartphones’ capabilities.
è  Apps developers preferred to develop for platforms with as many users as possible.
è Third party apps became increasingly important.

Threats
Microsoft