hbs written =)

Strength è Based from early company, Psion an early innovator in mobile computing, released the Organiser, world’s first handheld computer. è First generation offered text-based information retrieval via Wireless Application World-Wide Web. è Sony Ericsson, Motorola and BenQ opted to license Symbian’s UIQ interface. è Symbian’s built-for-purpose approach seemed particularly sensible. è Symbian licensees manufactured 75% of the world’s mobile phones. è Symbian had strong relationship with apps developers. è Symbian’s apps programming interfaces clearly documented and easy to master. è Symbian provided extensive developer support.

Weakness è As Nokia’s largest shareholder, it is untenable for Symbian to develop a competing UI. è Symbian left brand-building entirely to licensees. è Symbian let its licensees adjust the user interface. è Symbian’s licensees’ branding deemphasized Symbian’s role. è Symbian charged fees averaged $5 per handset.

Opportunity Network operators è MNOs built and operated wireless networks and developed relationship with subscribers. è  Voice services and text-based SMS provided about 90% of revenues for most MNOs. è By 2002, Data and Internet services beginning to take off. Handset manufacturers è Nokia remained as the world’s largest manufacturer of mobile phones. è   Handset manufacturers focused their efforts on smartphones. Mobile OS providers è  Lower-end supported text messaging and simple home page.  è  High-end smartphones offered a wider range of services. è  Growing set of functions and applicants required increasingly sophisticated operating system software. Content providers and aggregators è Mobile content providers offered both content they produced themselves as well as materials licensed from third parties. è  Manufacturers made featured content a highlight of a new device.          Application developers è  Smartphones apps primarily focused on specialized markets. è  Apps were increasingly being designed to take advantages of smartphones’ capabilities. è  Apps developers preferred to develop for platforms with as many users as possible. è Third party apps became increasingly important.

Threats Microsoft